Beckhoff Automation UpDate South-East Asia
Great interest in PC-based control technology
Beckhoff Automation UpDate South-East Asia

In September 2012 the Beckhoff Automation UpDate once again took place in South-East Asia. Presentation and discussion meetings in three countries were attended by more than 250 delegates from a wide range of industries. Customers received comprehensive updates about current developments and trends in PC-based automation technology.

In their presentations, the TwinCAT experts Dr. Josef Papenfort (TwinCAT Product Manager) and Joshua Alexander Rusdy (Area Sales Manager for South-East Asia) from the German head office explained the user benefits of TwinCAT 3 in terms of simplified engineering and choice of programming language etc. Further highlights of the Automation UpDates were the new Linear Transport System, XTS (eXtended Transport System), the stainless steel product series for hygienic design applications and the new multi-touch panel series.

The local branch office managers of Beckhoff and distributor TDS were pleased about the positive feedback from participants. “The Automation UpDate enables our customers to converse directly with experts. At the same time we become better acquainted with the market requirements specific to the country and can align our product strategy accordingly. The live demonstration of TwinCAT 3 was particularly impressive.“ In Thailand the event took place in Bangkok and was organised by the local distributor, TDS. The event was attended by around 113 delegates. In Malaysia the Automation UpDate took place in Penang, attended by 80 delegates. The last stop was Singapore with 57 delegates.

In his presentation, Joshua Alexander Rusdy (Area Sales Manager for South-East Asia) from the German head office, explained the user benefits of TwinCAT 3 in terms of simplified engineering and choice of programming language etc.
In his presentation, Joshua Alexander Rusdy (Area Sales Manager for South-East Asia) from the German head office, explained the user benefits of TwinCAT 3 in terms of simplified engineering and choice of programming language etc.