The second Beckhoff Asia Pacific Sales Meeting took place from 10 to 13 July 2013. Under the motto: One Team – One Vision – Cooperation the meeting focused on transnational cooperation.
Following the first APSM in Shanghai in 2011, this year’s event for an international exchange of experience was hosted by Singapore. The participants included Beckhoff subsidiaries from the host country Singapore, Australia, the United Arab Emirates, Malaysia, India, Japan, China and distributors from South Korea and Taiwan. New Zealand was represented by a Country Manager for the first time. Speakers from the German head office and colleagues from the subsidiaries in Finland and Turkey were also in attendance.
Kai Ristau, Head International Sales and Business Development at Beckhoff, sees substantial opportunities for automation: “The Asia Pacific region as a growth market will play a key industrial role in future. It represents an important market, which will have feedback effects for all international companies. The Beckhoff Sales Meeting therefore aims to offer dedicated support for this region, promote cooperation, and open up the market for innovative products.”
After the successfull event in Singapore, the next Sales Meeting for the Asia Pacific region will take place in 2015. Host country will be Korea.